Mario Marketing

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Focus on what your user becomes / their benefit when marketing a product.
It’s what the product does for your customer that matters.

This plays in when you e.g. design landing pages, write copy, etc.

$100M Offers has a bunch of great material on this.

This is a mental model I learned originally from Shaan Puri.

Incoming links: Mental Models
Outgoing links: $100M Offers, Shaan Puri