Fail fast is an often repeated mantra that embraces the Lean Startup methodology.
This means quickly testing hypotheses and learning from the results.
But the important part comes in the latter part of the sentence; “fail fast so you can fix early.”1
Failing fast is not enough. You want to “fix early” so that any problems can be addressed quickly and efficiently.
Failing fast is just one part of the Feedback Loop process.
To truly embrace this idea, it should be reframed as “fail fast, iterate often, fix early.”